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  Welcome to mRec2012!

   

   

• ABOUT 

  The Mobile Recruiting Conference  |  Coming to Atlanta, GA  |  Sept. 14, 2012

  On 09.14.2012, mRec will showcase today's early adopters who have designed and deployed mobile as part of their digital media strategy.

  About mRecruitingcamp
  mRecruitingcamp features today's most innovative thought-leaders in the mobile and recruitment space. Attendees will gain a practical understanding through case studies that illustrate how mobile technology is being used to attract and engage today's talent. mRec2012 participants will get to learn from top brands including Microsoft, MTV Networks, Marriott, Nike, Pepsico, Nielsen and more!

  There is no other comparable event in North America today that addresses the exploding mobile recruiting segment of the talent acquisition industry - until now.  Browse Our 2012 Speakers... »

   

  mRec2012 Conference Venue

  

  Georgia Tech Global Learning Center to Host mRec2012!
  mRec2012 will be held at the Georgia Tech Global Center, a "state of the art" facility located in the center of Atlanta's hip Midtown neighborhood.   Read More Here... »

  OUR MISSION:   "Promote thought-leadership and innovation related to the use of mobile as a talent attraction and engagement channel."

• SPEAKERS 

     Joe Lalley | MTV Networks

     Heather Tinguely | Microsoft

     Chris Hoyt | PepsiCo

     Shannon Van Curen | AIRS

     Paul Bunda | T-Mobile

     Richard Lishewski | Nike

     Morgan Missen | Foursquare

     Jerry Rocha | The Nielsen Company

     Jenny DeVaughn | Waste Management

    

  
  
  

  
  

  mRec2012  |  Featured Keynote Speaker

  Jamie Thompson | CEO | Pongr
  

  Jamie is the CEO of Pongr, a company that blends mobile image recognition, social networking, and gaming as platform for fans and brands to connect.
  
  Jamie will address the benefits of image recognition, expose the flaws of QR codes, and discuss the future of social & mobile gaming. View Bio »

The Mobile Recruiting Conference  |  Coming to Atlanta, GA  |  Sept. 14, 2012

On 09.14.2012, mRec will showcase today's early adopters who have designed and deployed mobile as part of their digital media strategy.

About mRecruitingcamp
mRecruitingcamp features today's most innovative thought-leaders in the mobile and recruitment space. Attendees will gain a practical understanding through case studies that illustrate how mobile technology is being used to attract and engage today's talent. mRec2012 participants will get to learn from top brands including Microsoft, MTV Networks, Marriott, Nike, Pepsico, Nielsen and more!

There is no other comparable event in North America today that addresses the exploding mobile recruiting segment of the talent acquisition industry - until now.  Browse Our 2012 Speakers... »

 

mRec2012 Conference Venue



Georgia Technology Global Learning Center to Host mRec2012!
mRec2012 will be held at the Georgia Tech Global Center, a state of the art facility located in the center of Atlanta's hip Midtown neighborhood.   Read More Here... »

OUR MISSION:   "Promote thought-leadership and innovation related to the use of mobile as a talent attraction and engagement channel."

• AGENDA 

  Connect with the Mobile Recruiting Innovators at mRec2012!

  mRec2011 FACT: 79% of mRec2011 attendees were in executive, director, or management level positions.

  Now in its second year, mRecruitingcamp is the industry's first and leading mobile recruiting conference in North America.
  
  On September 14, 2012 – HR & recruiting professionals from around the world will descend upon Atlanta, GA for an intense one-day event that will explore the impact and influence of mobile in the talent acquisition space.

   

     Browse Our 2012 Conference Agenda

• SPONSORS 

  Join the 2012 INNOVATORS

  

  

• VENUE 

  Atlanta, GA

  mRec2012 will be held at the GA Tech Global Learning Center, a state of the art facility located in the center of Atlanta's Midtown neighborhood.

  

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Agenda

mRecruitingcamp | HRCI Approved Provider

The mRec2012 event program has been approved for 6.25 (General ) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute (HRCI).

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.

September 13, 2012 | mRec2012 Pre-Conference Networking Party

6:00pm - 8:00pm | Strip Steak & Sushi Restaurant
Enjoy Complimentary Food, Drinks, & Music at mRec2012's Pre-Conference Party! (*Sponsored by Dice.com)

Networking & Complimentary Drinks on Us!

Sponsored by Dice.com, mRec2012 attendees are invited to join us for pre-conference networking and complimentary drinks at the Strip Restaurant on Thursday, September 13, 2012. Strip Steaks and Sushi is located in one of Atlanta's hippest locations known as Atlantic Station. See additional information below.

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Strip Restaurant | 245 18th Street, Atlanta, GA 30363 | Ph: 404.385.2005 | View Strip's Website

* Strip allows diners the option of enjoying a great steak in a super hip environment. The in-house DJ plays the hottest tunes nightly!

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September 14, 2012 | mRec2012 (Conference Day 1)

7:00am - 8:00am | Room 236
mRec2012 Check-In. Networking & Breakfast.

Check-In. Networking & Breakfast.

» Morning Check-in: mRec2012 event check-in will open at 7:00am and is located on the second floor of the Georgia Tech Global Business Center.
» Networking & Breakfast location: Once you have your conference badge and event materials, proceed to the 1st-floor.
» mRec2012 Conference Livestream: mRec2012's Livestream is being sponsored by Dice.com. Details coming soon.

8:00am - 5:45pm | Conference Livestream Sponsored By Dice.com

mRec2012 Livestream Details Coming Soon.

8:00am - 8:20am | Room: 236
Welcome Remarks by Jim Stroud (mRec2012 Emcee) & Michael Marlatt (Founder, mRecruitingcamp)

mRecruitingcamp is excited to have Jim Stroud serve as the mRec2012 Emcee!

Jim is presently Director of Sourcing & Social Strategy at Bernard Hodes Group. Jim will deliver the opening remarks and welcome our conference attendees. Jim will outline what to expect from mRec2012, as well as how to get most out of this year's mobile recruiting conference.

View Jim's Bio

8:20am - 8:30am | Room: 236
Internet Sensation to Perform at mRec2012!

Get ready for a unique performance that will have you mesmerized!

mRecruitingcamp will kick things off with a performance never before seen at any recruiting event! With over 42 million hits on his Youtube video, our guest performer has gone from being relatively unknown to internet celebrity. He has performed on TV, video, and across the globe. mRecruitingcamp is very excited to have this guest performer help kick-off mRec2012 on September 14th, 2012. Don't miss out and register early!

We're streaming live on September 14, 2012!
If you are unable to attend mRec2012 in Atlanta, GA - we've got you covered. This year, mRecruitingcamp and Dice.com are teaming up to bring mRec2012 directly to you. So, mark your calendars and make sure to join us on September 14, 2012 to watch mRec2012 live! Livestream details coming soon.

8:30am - 9:30am | Room 236
Opening Keynote: Leveraging Social Behavior for Better Integration of Traditional and Digital Media

Session Title: Leveraging Social Behavior for Better Integration of Traditional and Digital Media
Keynote Speaker: Jamie Thompson | Co-Founder & CEO, Pongr

Jamie will review of the biggest "natural" types of social brand behavior that exist on Facebook, Twitter, Pinterest and other social platforms. He will also outline how brands are largely using those platforms completely the opposite of how they should. The traditional media mindset has carried over into a lot of digital engagement programs; create brand content, blast it out to as many people as possible, try to get people to engage with your content. The overriding theme is that the mobile handset is at the core of all of this behavior. Mobile pictures are driving the interactions, but most of the time brands are failing to systematically (and at-scale) take advantage of this consumer-initiated behavior.

View Jamie's Bio

9:30am - 9:45am | 15 Minute Break

10:00am - 10:45am | Room: 236
Panel: The State of Mobile Recruiting

Session Title: The State of Mobile Recruiting - (Getting Started. What's working. What's Not.)

Panel Moderator: Dave Martin | Mobile Evangelist & Consultant | MobileDave.me

Panel Participants: David Tuttle, Vice President, Digital Strategy at TMP Worldwide | Matt Lavery, Managing Director, Corporate Talent Acquisition, UPS | Paul Bunda, Manager, Talent Acquisition Programs at T-Mobile |

How has the recruitment industry adopted mobile?

Dave will share insights from research looking into exactly what companies are doing across the US and Europe. Using real world examples he will give an accelerated tour of the best practices in place today and touch on the common challenges to overcome in mobile recruiting projects.

The session will then give the audience a chance to shout-n-share! Dave and an expert mobile panel will take questions, give advice and inspire debate based on your thoughts and challenges. It will be a manic, all hands on deck session aiming to add value to everyone in the audience.

This session aims to fast forward your mobile recruiting knowledge, experience and help you plan your mobile innovations. It will give you what you need to know to Go Mobile.

View Dave's Bio

10:00am - 10:45am | Room: 235
The Three Phases of a Mobile Recruiting Strategy

Session Title: Mobile Web to SMS to Apps: The Three Phases of a Mobile Recruiting Strategy

Session Speaker: Kane Cochran | VP, Digital Innovation & Mobile, Bernard Hodes

Key concepts that will be covered include:

The Mobile Landscape - a rundown of key stats that matter around usage, behaviors, and devices.
The 3 Phases of Mobile - each phase is really two phases (a foundation phase and advanced phase) and we'll walk through totally-integrated examples and even try out On-Demand SMS Job Search live.
Social Integration - social and mobile just go together and we'll talk about ways to leverage Faceboook and LinkedIn to personalize the mobile experience.
Leveraging Location - there is power in location and we'll talk about leveraging the GPS in smartphones and location based services like Foursquare to create an engaging "local" mobile experience.
Augemented Reality - it's getting a lot of buzz right now, but we'll look at opportunities for how it could really work for recruitment.
Case Study - TBD

View Kane's Bio

10:45am - 11:00am | 15 Minute Break

11:00am - 11:45am | Room: 236
PepsiCo - Mobile Case Study

Session Title: PepsiCo - Mobile Recruiting Case Study

Session Speaker: Chris Hoyt | Talent Engagement & Marketing Leader, PepsiCo

Session description coming soon.

View Chris's Bio

11:00am - 11:45am | Room: 235
Marketing with Mobile Social

Session Title: Marketing with Mobile Social

Session Speaker: Jerry Rocha | VP, Digital Media Solutions, The Nielsen Company

This session will explore the way in which a user's location and and social context can be used to create a targeted mobile campaign.

View Jerry's Bio

11:45am - 1:00pm | LUNCH & NETWORKING

Proceed to the Atrium (1st Floor Lobby) for lunch and networking.

1:00pm - 1:45pm | Room: 236
Panel: How to Maximize Engagement Through Mobile Social...

Session Title: How to Maximize Engagement Through Mobile Social And Gamification

Panel Moderator: Jenny DeVaughn | Manager, Social Media, Waste Management, Inc.

Panel Participants: Morgan Missen, Head of Talent, Foursquare | Richard Lishewski, Global Talent Acquisition Director, Nike | Joe Essenfeld, Founder & CEO, JIBE

You've heard it many times before: Engagement is KEY. So, how exactly do we "ignite" this engagement on the mobile or tablet device? What factors drive a jobseeker to follow a brand in the first place? What are the most innovative ways for keeping an audience engaged? How can an employer leverage their existing online influence to drive engagement through the mobile channel?
Join us for this interactive session as our panel of experts address the questions above and much more!

Learn more about Jenny

1:00pm - 1:45pm | Room: 235
Marriott Case Study: Using SMS and QR Code Campaigns...

Session Title: Using SMS and QR Code Campaigns for High Volume Hiring to Generate Candidate Flow and Reflect Brand Image

Session Speaker: Ben Gotkin | Director, Talent Acquisition, Marriott International

Starting in the Fall 2011, Marriott began a series of SMS and QR Code Campaigns to support high volume and multi-property hiring activity at various locations around the world. Follow Marriott's journey as they explored different applications of mobile technology, partnered with global and local vendors to establish the campaign, adapted the mobile campaigns to fit local market situations, and measured the results of those campaigns.

View Ben's Bio

1:45pm - 2:00pm | 15 Minute Break

2:00pm - 2:45 | Room: 236
MTV: How to Reach An Increasingly Fragmented Audience...

Session Title: MTV Networks: How to Reach An Increasingly Fragmented Audience With Your Message/Content

Session Speaker: Joe Lalley | VP, Digital Products for Global Digital Media, MTV Networks

Session description coming soon.

View Joe's Bio

2:00pm - 2:45 | Room: 235
mRecSpotlight: 4 Companies. 4 Case Studies.

Session Title: mRecSpotlight: 4 Companies. 4 Case Studies.

mRecSpotlight Presenters: Ernest Kueffner, Senior VP of Global Solutions, Avature | *Additional speakers coming soon

Who's doing mobile?
Tune in to explore how four companies are delivering solutions for their clients. Full session description coming soon.

What is mRecSpotlight?

2:45pm - 3:00pm | 15 Minute Break

3:00pm - 3:45pm | Room: 236
Panel: How To Satisfy The Mobile Consumer & Measure ROI

Session Title: How To Satisfy The Mobile Consumer & Measure ROI

Panel Moderator: Madeline Laurano, Research Director, Talent Acquisition Solutions, Aberdeen Group

Panel Members: Jeff Sawyer, VP, Mobile & Connected Device Solutions, Turner Broadcasting | Other panelists coming soon!

There is no denying that the mobile channel is changing the way we all consume content. Mobile technology presents both a challenge and an opportunity for how we engage today's hyper-connected generation. Recent advances in mobile technology has not only changed our habits as consumers, but also expectations of access within the workplace. We know that "content is king". So, how do we meet the challenge of providing technology solutions that satisfy or balance not only the consumer needs, but also employees desiring greater access to content on the go?

Join our panel discussion as our industry experts assess what's working, what's not, as well as offer tips on how to measure the success of mobile.

3:00pm - 3:45pm | Room: 235
mRecSpotlight: 4 Companies. 4 Case Studies.

Session Title: mRecSpotlight: 4 Companies. 4 Case Studies.

mRecSpotlight Presenters: Tom Steele, Manager Product Marketing, SuccessFactors | Anne Bucher, VP of Client Solutions, Technology & Innovation, Pinstripe | Dr. Cynthia Hedricks, Chief Analytics Officer at SkillsSurvey

Who's doing mobile?
Tune in to explore how four companies are delivering solutions for their clients. Full session description coming soon.

What is mRecSpotlight?

3:45pm - 4:00pm | 15 Minute Break

4:00pm - 4:45pm | Room: 236
Microsoft Case Study: From the "Lab" to Reality

Session Title: Mobile Case Study: From the "Lab" to Reality

Session Speaker: Heather Tinguely, Program Manager, Global Talent Labs at Microsoft

Mobile innovation has gone from a "nice to have" to "must have" in only a few short years. Heather Tinguely (@heathertinguely) of Microsoft's Global Talent Labs team will take you on her journey of navigating the mobile frontier – from weighing all the mobile options and prioritizing them to the implementation of the Microsoft Mobile Career Site.

View Heather's Bio

4:00pm - 4:45pm | Room: 235
How to Get Started with Mobile Recruiting

Session Title: How to get started with mobile recruiting

Session Speaker: Eric Offner, Managing Director, CareerBuilder

Learn how to get the ball rolling with a mobile recruitment strategy that includes mobile web, native apps, QR Codes, SMS and other unique and innovative ways to capture eyeballs on the evolving mobile platform. Offner will discuss real case studies of Companies doing mobile and doing it well..

View Eric's Bio

4:45pm -5:30pm | Room: 236
Panel: What's Next for Mobile Innovation & The Workplace?

Session Title: What's Next For Mobile Innovation & The Workplace?
Panel Moderator: Shannon Van Curen, AIRS Trainer & Recruiting Specialist at AIRS-An ADP Company
Panel Participants: Blair MacIntyre, Associate Professor, Georgia Tech - School of Interactive Computing | Gary Zukowski, SVP & Founder, TweetMyJobs | Ryan Unger, Co-Founder & CTO at Punchkick Interactive | Jane McPherson, CMO at SpyderLynk

What technology will have the most impact in the future and within the workplace?

What's next in mobile innovation? What role (if any) does augmented reality, image recognition, QR codes, NFC, gaming, native apps, mobile search, etc. have within the workplace? Our panel of subject matter experts will share their perspective on what's hot, what's not, and where employers have the opportunity to innovate.

View Shannon's Bio

5:30pm - 5:45pm | Room: 236
Closing Remarks by Jim Stroud & & Michael Marlatt | Mobile/Tablet Device Winner Announcements

What's a Mobile Conference without Mobile devices?

Attending mRec2012 this year? Now is your chance to win a mobile or tablet device by participating throughout the event. Details to be provided during the check-in on September 14, 2012.

Not able to attend mRec2012 this year? Hey-no worries, we've got you covered as well. Just join the conversation through mRec2012's livestream event on 09.14.2012 for your chance to win an iPad. Details to post soon!

6:00pm - 8:00pm | mRec2012 Networking Reception

Work hard, play hard.

Help us close out mRecruitingcamp 2012 with a bang! Join us for music, beverages, and networking. Additional information on location details to be posted soon.

Prefer Mobile? Stay current while you're on the go! TXT"MREC" to 82257. (*Standard txt & data rates apply).